Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813
Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813
Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813
Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813
Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813
Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813
Find us at Expo West 2026 | March 4-6 | ACC Level 3 | Booth #8813

Clear answers.
Your choice.

Scan any food. Get a clear answer on ultra-processed ingredients. WISEcode gives consumers, brands and retailers instant food intelligence.

Our mission is simple: Bring clarity to packaged foods

Seventy percent of what fills American grocery shelves has been deemed ultra-processed. But until now, there has been no practical way to separate the harmless from the harmful. No clear standard, just guessing in the aisle.

We are not a protest or a movement. We are a tool, built by nutrition scientists and AI engineers, that gives consumers, brands, and researchers one thing they have never had: clear answers about what is actually in their food.

The science is real. The data is ours.

WISEcode is the world's most comprehensive food intelligence platform. Our NFP+™ data captures 1,000 times more attributes per product than a standard nutrition facts panel, and our WISE™ AI analyzes foods to determine ultra-processing status and nutritional composition with a level of precision that was never possible before.

Our science team brings decades of experience across nutrition science, data, and the food industry. Our data is actively used by researchers at the National Cancer Institute, USDA, and universities in the US and Canada to study the links between food processing and health outcomes.

WISEcode Non-UPF Verification

Our AI classifies ultra-processed foods at the ingredient level. Built for consumers. Trusted by industry.

WISEcode UPF Detector App

Get a clear answer in seconds. Choose what's right for you.