You were probably just a kid or a glimmer in your parents' eyes when nutrition labeling was introduced almost 50 years ago. Since then, it seems the only thing that's changed is the font size. It's time for a new era of transparency.
The power of data.
The power of you.
Simply put food data is inaccurate, incomplete, and outdated. WISEcode develops the data, insights, and tools that bring food and beverage information into the 21st century.
Time to break a few eggs
We’re building the largest, most complete food and nutrition database in the world. We’re also building the simplest, most intuitive tools to put that data to use. And we’re putting that data in the hands of everyone – scientists, businesses, doctors, chefs, athletes, grandma – for all of us. This will change everything.