For Consumers | For Brands

WISEcode Food Truth App

WISEcode is the food truth app that instantly tells you what is really in your food. From ultra-processed ingredients to personalized nutrition insights, you can make informed choices for yourself and your family.

WISEcoach™

WISEcoach is an AI-powered personalized nutrition coach that analyzes thousands of food attributes against your unique health goals, so you always know exactly what to eat for more energy, better sleep, and a healthier life.

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Non-UPF Verification™

Non-UPF Verified™ program gives food brands a science-backed certification that proves their products meet the standard for non-ultra-processed food — helping verified brands get discovered by shoppers and retailers actively searching for cleaner food.

WISEcode Intelligence™

The only AI-powered food answer engine that draws from a database of over one million products, giving consumers, brands, retailers, and researchers instant, plain-language answers to any question about any food.

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For Consumers

WISEcode Food Truth App

WISEcode is the food truth app that instantly tells you what is really in your food. From ultra-processed ingredients to personalized nutrition insights, you can make informed choices for yourself and your family.

For Brands

Non-UPF Verification™

Non-UPF Verified™ program gives food brands a science-backed certification that proves their products meet the standard for non-ultra-processed food — helping verified brands get discovered by shoppers and retailers actively searching for cleaner food.

GET APP

Download on App Store Google Play

Contact To Learn More Start My Verification

Find Your Food Truth.™

We tell you what's in your food. How it affects your body and your mind. Personalized to you. We call it FoodTruthTM. Get the App now.

Find Your Food Truth.™

We tell you what's in your food. How it affects your body and your mind. Personalized to you. We call it FoodTruthTM.

Reveal what's really in your food, ingredient by ingredient. 

You've read the label. You still don't really know what you're eating.

Behind the ingredient list is industrial processing and confusing names that were never meant to be understood. And the data that could explain it all has been scattered, unreliable, and hard to use, until now.

WISEcode reveals what's really in your food, ingredient by ingredient. Built by nutrition scientists and engineers, WISEcode gives consumers, brands, and researchers one thing they've never had: the full picture behind every product. That's FoodTruth™.

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943,415
Packaged Foods Analyzed*
943,415
gross attributes per food
943,415
gross
ingredient terms
* Powered by the NFP+ Food Information™ platform
We are
WISEcode exists to turn the complexity of food into clear answers, because everyone deserves to know what is in their food.

Independent, science-backed verification for CPGs.

The Non-UPF Verified™ Program is how brands prove their products meet the science-backed standard for non-ultra-processed food, so the brands doing the work earn the Shield and the shoppers looking for honest food can finally find them.

STEP 01

Submit

Brands submit product details and ingredient decks through the WISEcode verification portal.

STEP 02

Verify

WISEcode Intelligence™ evaluates every ingredient against NFP+™ and the science-backed UPF standard.

STEP 03

Display

Verified brands earn the Non-UPF Verified™ Shield, so the people looking for honest food can find them.

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See for yourself.

Scan any food for free and find out instantly whether it is ultra-processed.

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For Consumers
WISEscan™ UPF Detector
For Brands
Non-UPF Verification
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Find Your Food Truth.™
AI solutions for decisions about food and health.
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