For Consumers | For Brands

WISEcode Food Truth App

WISEcode is the food truth app that instantly tells you what is really in your food. From ultra-processed ingredients to personalized nutrition insights, you can make informed choices for yourself and your family.

WISEcoach™

WISEcoach is an AI-powered personalized nutrition coach that analyzes thousands of food attributes against your unique health goals, so you always know exactly what to eat for more energy, better sleep, and a healthier life.

GET APP

QR Code QR Code
Download on App Store Google Play

Non-UPF Verification™

Non-UPF Verified™ program gives food brands a science-backed certification that proves their products meet the standard for non-ultra-processed food — helping verified brands get discovered by shoppers and retailers actively searching for cleaner food.

WISEcode Intelligence™

The only AI-powered food answer engine that draws from a database of over one million products, giving consumers, brands, retailers, and researchers instant, plain-language answers to any question about any food.

Contact To Learn More Start My Verification

For Consumers

WISEcode Food Truth App

WISEcode is the food truth app that instantly tells you what is really in your food. From ultra-processed ingredients to personalized nutrition insights, you can make informed choices for yourself and your family.

For Brands

Non-UPF Verification™

Non-UPF Verified™ program gives food brands a science-backed certification that proves their products meet the standard for non-ultra-processed food — helping verified brands get discovered by shoppers and retailers actively searching for cleaner food.

GET APP

Download on App Store Google Play

Contact To Learn More Start My Verification

Find Your Food Truth.™

We tell you what's in your food. How it affects your body and your mind. Personalized to you. We call it FoodTruthTM.

Find Your Food Truth.™

We tell you what's in your food. How it affects your body and your mind. Personalized to you. We call it FoodTruthTM.

The food information crisis.

Food labels were never built to tell you the full truth: they reassure, they market, and they obscure the ingredients and processing decisions that actually shape what you are eating. The data that could give people real answers has lived in fragmented and inconsistent sources no one could fully trust or use, and the result has been a food information crisis that fails everyone.

No unified standard has existed for what makes a food non-ultra-processed: WISEcode built that standard, because we believe everyone deserves to know what is in their food.

We are
WISEcode exists to turn the complexity of food into clear answers, because everyone deserves to know what is in their food.
943,415
Packaged Foods Analyzed*
943,415
gross attributes per food
943,415
gross
ingredient terms
* Powered by the NFP+ Food Information™ platform

How Non-UPF Verification Works.

The Non-UPF Verified™ Program is how brands prove their products meet the science-backed standard for non-ultra-processed food, so the brands doing the work earn the Shield and the shoppers looking for honest food can finally find them.

STEP 01

Submit

Brands submit product details and ingredient decks through the WISEcode verification portal.

STEP 02

Verify

WISEcode Intelligence™ evaluates every ingredient against NFP+™ and the science-backed UPF standard.

STEP 03

Display

Verified brands earn the Non-UPF Verified™ Shield, so the people looking for honest food can find them.

Learn More

See for yourself.

Scan any food for free and find out instantly whether it is ultra-processed, no app required.

Get More Information
GET APP
For Consumers
WISEscan™ UPF Detector
For Brands
Non-UPF Verification
FOLLOW US
Find Your Food Truth.™
AI solutions for decisions about food and health.
GET APP
CAREERS
|
TERMS OF SERVICE
|
PRIVACY POLICY
|
Copyright © 2026 WISEcode, Inc. All rights reserved.